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Dream Water & DishFish select Naked Creative Consultancy as AOR


Dream Water and Dish Fish, have both selected Naked as their agency of record (AOR) to led and launch North American campaigns for the brands. Huzzah!

With the global sleep-aid category seeing tremendous growth over the past 36-months, Dream Water decided to reevaluate its identity and positioning in the market and awarded the role of global AOR to yours truly.

“Naked’s inventive thinking combined with their open and transparent approach with clients is what won us over,” said Andrew Garven, Vice President, Marketing, Dream Water. “Their work is strategic and clever, and they don’t rely purely on traditional marketing tactics which we love. We can’t wait to see what we can accomplish together over the years to come.”

Dream Water first came to the world’s attention on Shark Tank in 2009 and has since gone on to organically develop a loyal fan base with consumers and celebrities such as, Kendell Jenner, Zach Ertz and Demi Moore. It is available in over 25 000 retail locations across North America. Moving forward, Naked will lead the evolution of the brand including new positioning, mission, vision, logo, and packaging design. Naked will also lead the launch of all new product extensions and develop and execute an integrated North American campaign in 2019.

“Dream Water has an innovative product that has grown organically in response to the market demand,” says our President, Peter Shier. “They are truly open to all creative ideas which is a great find in a client. We are excited to be their AOR, developing unique marketing solutions for  them on both sides of the border. This partnership follows closely on the heels of another North American business win for us with Dish Fish. Another brand reinventing a traditional product.”

Naked is working with DishFish to launch an integrated North American advertising campaign, promoting its new, superior dish-cleaning scrubber (to see its dish-cleaning magic, just check out our Nasty video below!).

Having had great success in the U.S. market, receiving the prestigious Tried & Tested badge from Good HouseKeeping, DishFish sought to enter the Canadian market and formed a relationship with Naked in early 2018. Since that time Naked has gone on to be named Creative AOR for North America with responsibility for marketing strategy, advertising and website design.

 “We were looking for a partner that understood the twists and turns of a start-up. Someone to help us define our brand and marketing strategies but who could also generate sales materials and spec work on the fly as we work to get on buyers’ planograms in these early days. As a creative consultancy, Naked is the “unicorn” we were looking for,” said Jim Kordenbrock, General Manager, DishFish.

Read all about these New Business wins in StrategyOnline.