For over 5 years, we’ve been involved in the emerging cannabis business in Canada. From branding and package design to naming and website builds to research and thought leadership, we have been immersed in the category and understand the regulations, the nuances and the players forming the next big green rush in Canada.
We created these brand names and designed appropriate packaging to appeal to a variety of new cannabis consumers: soccer moms, adults 50+, millennials and Gen Y.
As wine is to France and whisky is to Scotland, let cannabis be to Canada. What is the opportunity for Canada in the legalized cannabis market? The whole world is watching and will learn from how we do it.
Understanding tomorrow's cannabis consumers
Naked and Strategic Navigator completed two proprietary cannabis research studies in 2018. The first provides a deep understanding of the new cannabis consumer and the second tests a variety of cannabis brand territories to determine relevance and purchase likelihood. If you’d like to learn more about the studies or have us come and present some of our findings, please contact us.